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Posted on: July 10, 2020

New Tagline and Logo Revealed

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On behalf of the City of Marshalltown, Marshalltown Area Chamber of Commerce, and Vision Marshalltown, we’d like to share with you the new Marshalltown tagline. If you’d like to watch the reveal on video, click here.

What is the reason for our story?

Our objective was to hone in on the Marshalltown story. We noticed that people didn’t really know how to explain or showcase the great community we live in. We knew there were so many pieces to our story that it was making it hard to communicate. We also knew that if we came up with that narrative, we could capitalize on a shared message. It would bring us great pride to be able to stand proudly and loudly tell our story.

Why is community branding important?

  • Community brand attracts people to your community because it’s what they see
  • It represents your values and beliefs
  • Community brand uncovers something that is already there
  • Identify what makes your community unique
  • Is a rally cry for whole community to all tell the same story
  • Tells the quality of life story in a consistent way
  • Your brand sells pride to your residents and sell benefits to potential residents
  • Brand strengthens a community voice inside and out of the community

Learn more from our vendor, Amperage Marketing & Fundraising.

Our Marshalltown objectives

We wanted our tagline to identify us, to be a short phrase that celebrates our history, is aspirational, and is memorable. To develop the Marshalltown tagline, we collected community suggestions, community stories about the community, and hired Amperage Marketing and Fundraising to create a tagline that fit Marshalltown.

Marshalltown More Than Ever celebrates our rich history that includes century business like Taylor’s Maid-Rite, Lennox, Willard’s Fine Furs, Hellberg’s, and Emerson.

Marshalltown More Than Ever identifies with our focus on world-class education. As a state leader in our business and education partnerships, our STEM offerings, dual credits, community college, and our rich diversity.

Marshalltown More Than Ever highlights the rich collaborations. From fundraising to community development, we have a history of stepping up with people, resources, and funding.

Marshalltown More Than Ever aspires continued growth of our community, creating enriching experiences, rebuilding our downtown, and enhancing our overall quality of life.

Marshalltown More Than Ever is more than just a tagline. It is a story. And a story that is told in multiple formats. We’ve created recruiting flyers for businesses to use. Now, businesses can recruit employees to their company and our community. Highlighting the great things we have to offer for live, learn, and play. No longer do employers have to worry about how to articulate the great things we have to offer. Now, the story is written. We’ve identified the highlights of our community that prospective employees and residents want to see.

Marshalltown More Than Ever is more than a business tool. It’s a community pride tool also. It’s a story meant for every one of us. On billboards or advertisements in the Times-Republican. Messages of the vibrant arts and culture, the abundant opportunities for outdoor recreation, and enriching quality of life aspects.

Marshalltown More Than Ever is a message that you’ll see in local business - on a poster in a common area or on a table. Messages of collaboration, unity, and pride will be seen all over our community.

Please help us by celebrating our rich history and looking to the future for continued growth and prosperity. Marshalltown, More Than Ever, is a great place to live, learn, and play!

On behalf of the City, Chamber, and Vision Marshalltown, thank you for joining us in this celebration of the new tagline and the next step in celebrating our community. Marshalltown More Than Ever!


What next? 

To help businesses with their marketing efforts, we have made all of the files available for download. You may download the PDF file to print copies for your business or download the working files to include your logo or organization pictures as part of the Marshalltown More Than Ever story. The information / recruiting flyer is intended to work with your business materials. One side for your business, one side for your community.

Please also help us by sharing our newsletters, social media content, and advertisements as you see them in the community. Marshalltown, More Than Ever, is an inclusive and collaborative community. We need your help spreading the message about the new tagline and materials.

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